Author: Benjamin Alexandar

The Squint Test: Why the Best Book Covers Work Even When You Can’t See Them Clearly

A surprising number of professional designers squint at their work. Not because they forgot their glasses, and not because they’re tired. It’s intentional. The technique is known as the Squint…
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The Art of Editing: How to Refine Your Story Into Its Best Form

Writing a book is an act of courage. Editing it—well, that’s where courage meets craftsmanship. Whether you’re polishing a novel, a memoir, or a photo-driven storybook, editing is where your…
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A Guide to Successful Book Launches for Self-Publishers

Self-publishing has revolutionized the book industry, allowing authors to bypass traditional publishing hurdles and reach their audience directly. However, getting your work noticed can be challenging, with millions of books…
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